Growing up, I never pictured myself as an entrepreneur. Honestly, I didn’t even know what I wanted to be. I never really thought that far ahead. What I did know is that I’ve always loved being around people—and I’ve always loved fitness. Opening a gym gave me the opportunity to bring those two passions together.
My wife, Laura, has played a huge role in this journey. She’s my biggest supporter—not just in words, but in how she constantly pushes me out of my comfort zone in the best way possible. I’m naturally a “play it safe” kind of person, and taking this leap was anything but safe. Thanks to her encouragement and belief in us, we took the leap together.
Laura and I met through our own fitness journeys. Today, we’re married and raising a little guy who loves running around the gym. Fitness brought us together, and now it’s something we get to share and build as a team. Pursuing a healthier life has given us more than just muscles and faster mile times—it’s given us purpose.
People don’t just want help—they need it. Chronic disease accounts for the majority of illness, disability, and death in the U.S. While some of it is genetic or environmental, most of it is rooted in lifestyle choices. We want to help people who are ready to take a different path.
Our mission is to help others realize that health and fitness are worth pursuing. We want CrossFit Electrica to be a place where people come to change their lives—and meet some incredible people along the way. Train somewhere you love. I want our clients to think of us when they picture their happy place.
The scariest part of opening a gym was the unknown—not knowing how things would turn out or whether this would be a smart move. But the most exciting part is knowing this is our chance to change lives, including our own. It’s our opportunity to build something meaningful, together.
